The University of Florida (UF) is the flagship university for the state of Florida, ranked No. 7 among the nation’s top public universities by U.S. News and World Report in 2025. The UF Division of Enrollment Management recruits, enrolls, and retains students with a subdivision of Admissions, which received more than 90,000 applications in the fall of 2024, a 38% increase in the past 2 years.

While I work for the entire University of Florida Enrollment Management division, my main ‘client’ is the Admissions team. After being promoted based on leadership ability, I became a communications project manager and strategist for all in-house creative. This includes publications, mailers, emails, campaigns, microsites, and division website maintenance.

My position oversees weekly project management for the MarComm team through Asana to manage the life cycle of all in-house creative across several mediums, including print, digital, web, Slate-deployed emails, video, and social media. I directly supervise the Social Media Specialist and the Graphic Designer II positions with training, guidance, and establishing goals.

I research, budget, design, and execute more than 20 publications annually while working closely with university teams to create vision, adhere to brand strategies, maintain budgets, and meet tight deadlines. In addition to creating the publications, I also work closely and negotiate with vendors over contracts and write print specifications for large projects, sometimes totaling over $100,000.

I am the project manager and lead graphic designer for four major, annual campaigns that span across print and web. I ensure design and communication quality that aligns with university enrollment and retention goals. These campaigns pair with the Admissions cycle, targeting prospective students in the fall and admitted students in the spring.

I am currently acting as the sole UX/UI designer, lead graphic designer, and interim copywriter or editor for six websites/microsites with AA accessible design and accessible, downloadable PDFs.

In 2022, I was awarded the Bronze Circle of Excellence award in the Student Recruitment Publications category for our Admissions Acceptance Package. This package included an envelope, folder, acceptance brochure, sticker sheet, and a felt pennant.

Also in 2022, our team received the Silver Circle of Excellence award for our Dream Forward campaign in the Marketing Initiatives category. With only one week to plan, our team of 5 created a postcard, a microsite, and a series of ads for a digital marketing campaign. This campaign, that encouraged low-income prospects to apply, received a total of 13,779 applications from the target group, representing a 40% conversion rate.